Balma - Case Study
What the company does...
Balma is the leading manufacturer of office furniture in Poland and is growing in popularity throughout Europe. The stylish architect designed pieces of furniture deliver form and function at an affordable price. See www.balma-uk.com
What we did for them...
As a new brand to the UK market, Go Large Marketing was appointed to build and promote the brand to UK architects, designers, ofice furniture dealers and end users.
Due to growing sales in the UK, Balma has extended and refurbished its office furniture showroom in London. To celebrate the re-opening of the showroom and promote the Balma brand, Go Large Marketing organised and hosted a launch party. The event attracted over 100 guests and led to several sales and new business enquiries.
The event was publicised in association with an industry magazine and given a Polish theme, in recognition of the origins of the furniture in Poland. Architects, interior designers, facilities managers and furniture dealers attended the event.
For some guests, this was the first time they had seen the Balma products and for many it was the first time they drank the aptly named "mad dogs" (vodka shot with raspberry syrup and tabasco).
The launch event was a positive start to Balma's new marketing strategy. Over the coming months brand awareness will be built up with a rolling PR and advertising campaign.
