THE STRATEGY RESET
As an artist you want to grow, sell and succeed, but without a clear plan it's hard to know what steps will actually move you forward
Whether you're unsure who the right audience for your art is, or you're struggling to connect with them in a meaningful way, it feels like an uphill battle to get noticed
You're tired of guessing what works, wasting time on strategies that lead nowhere, and feeling invisible in an art world that rewards the loudest voices
You've probably been told to just 'post more' or 'be consistent', but let's be real - throwing more content at the wall without a clear plan isn't going to magically attract the right buyers for your art
Maybe you've tried copying what other artists are doing, but all that's done is make your efforts feel less like you and more like everyone else
Or perhaps you've signed up for advice that's all theory and no action, leaving you with a pile of ideas but no clue how to actually move forward
But what if there was a different way?
You wake up every morning with confidence, knowing exactly what steps to take to grow your art career.
Your audience isn't a mystery; you know who they are and how to make your work resonate.
You're not invisible anymore. Buyers are reaching out, opportunities are finding you, and you're in control of your art career.
You've built real connections with buyers who value the art that you create, and sales are just a part of your process.
This isn't a fleeting moment - it's your system, working year after year. You've stopped chasing results and started creating them.
Hi! I’m Karen, an award-winning artist and visibility strategist here to help ambitious artists take control of their careers with clear, actionable strategies that deliver real results.
When I returned to art after a 25-year gap, I quickly realised that success isn’t about luck - it’s about having a plan. Strategic visibility has helped me build an engaged audience, secure exhibition opportunities, and create sustainable art sales. More importantly, it’s allowed me to connect with collectors and collaborators who truly value my work.
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Before becoming a professional artist, I spent years in the corporate world managing teams and developing strategies. That experience gave me a unique perspective on how to break big goals into practical steps - a skill I’ve brought from the boardroom to the studio. Now, I’ve distilled everything I’ve learned into this course.
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​Through The Strategy Reset, I’ll help you create a career strategy that aligns your goals, your art, and your audience. This isn’t just about social media - it’s about building a roadmap for growth, visibility, and opportunities. Let’s make it happen.
Hi!
DAY 1
Goals and Strategy
Before you can design your strategy, you need to get clear on what you actually want from your art career.
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We'll be drilling down into:
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Your key goals for the next 5 years
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The obstacles standing in your way of achieving them
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How to turn each career goal into a part of your strategy​
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Walk away with a 5-year strategy for turning your goals into reality
DAY 2
Message and Profile
In order to attract the right audience you need to have a clear grasp of the message behind your work, and what it is that sets you apart.
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We'll be drilling down into:
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What drives your practice
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What differentiates you
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How to communicate these things to attract and engage​
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Walk away with a distinct message, and a profile optimised for your goals
DAY 3
Content and Audience
If you want your audience to see you like a shining beacon in the dark, you need to really understand who they are and what makes them tick.
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We'll be drilling down into:
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Who your work and your message resonate with
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What drives them, and what hooks them in
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How to use your hooks to create content that connects
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Walk away with clear audience insights, killer hooks, and a results-driven content plan
DAY 4
Email Foundation
An effective sales strategy means bringing your audience to land that you own - your email list - instead of relying on rented space like social media.
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We'll be drilling down into:
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What your potential buyers want beyond the art itself
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What lead magnets you could create to give them that
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How to message the benefits and drive sign ups
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Walk away with a lead magnet strategy, a landing page plan, and the steps for set up
DAY 5
Welcome Sequence
The moment someone joins your email list is crucial - it’s the start of building a real relationship. A well-crafted welcome sequence sets the tone for connection and trust.
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We'll be drilling down into:
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What makes a good welcome sequence
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How to structure your emails to suit your work and message
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How to nurture relationships whilst retaining your voice
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Walk away with an email sequence that fosters trust and builds connections
DAY 6
List Building
Growing your email list takes more than just a lead magnet - you need to weave list-building naturally into your Instagram presence.
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We'll be drilling down into:
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How to guide followers to your list with clever captions
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How to encourage sign ups with interactive Stories
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How to reach out via DM in a way that feels natural
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Walk away with a plan to turn social media into a powerful tool for list-building
DAY 7
Urgency and Action
Encouraging action around the release of a new work or collection isn't about pressure tactics or false scarcity, it's about crafting genuine urgency and highlighting real scarcity through strategic messaging.
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We'll be drilling down into:
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How to use genuine time-based offers without pressure
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Sharing moments that build authentic FOMO
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Designing a sales journey that guides buyers towards action
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Walk away with a strategy to build excitement and drive sales authentically
Want some bonuses?​
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Walk away with clarity and confidence, guided by expert answers to your questions
BONUS
Insights and the Algorithm Video
A practical guide, demystifying Instagram's most misunderstood tools. This focused video breaks down how to harness Instagram Insights and work with its algorithm to strengthen your visibility strategy. This bonus ensures your approach to social media isn’t guesswork - it’s grounded in actionable insights.
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We’ll explore:
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How to decode key metrics to inform your decisions
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The truth about the algorithm (and how to make it work for you)
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Simple steps to align your strategy with your audience’s behaviour
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Walk away with actionable insights to make Instagram work harder for your visibility strategy
Here's what you'll get:
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7 in depth workbooks
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Comprehensive exercises, templates and guides designed to help you implement each module effectively (Value: £250)
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7 core video modules
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Short, focused sessions to provide clarity and direction for each day of your reset (Value: £140)
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2 pre-recorded Q&A sessions
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Thoughtful, detailed answers to questions submitted by participants, giving you tailored insights for your unique situation. (Value: £150)
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Bonus video on Insights and the Algorithm
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Discover how to navigate the Instagram algorithm and leverage its Insights to amplify your strategy (Value: £50)​​​
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The total value of this course is £590.
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But as an introductory price, right now you get everything for:
And did I mention it's risk-free?
The Strategy Reset comes with a 100% money-back guarantee
If for any reason you’re not completely satisfied with your purchase, I offer a 7-day, no-questions-asked refund policy. Simply reach out within 7 days of your purchase, and you’ll be refunded in full.
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*But don’t be that person who joins, downloads all the material, watches every video, and then asks for their money back. I can see that on the course platform, and it’s just bad karma.
Not sure yet?
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“I can’t afford this right now.”
​I understand that money's tight, but let me ask you this: how much is it costing you to stay where you are? Every day spent without a clear plan is another day of missed opportunities, unrealised sales, and frustration. This course isn’t just an expense - it’s an investment in building a career that finally pays off. With the strategies you’ll learn, you can stop spinning your wheels and start earning what your art deserves.
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“I’m not sure this will work for me.”
Every artist’s journey is different, but the strategies in this course are designed to adapt to your unique goals and audience. These are the exact steps I’ve used to grow my own career, and they’ve worked for artists in all stages of their journey. The key isn’t whether it works - it’s whether you’re ready to work the plan. If you’re willing to show up, this course will meet you there.
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“I’m too busy to commit to a course right now.”
I get it - life is busy, and finding time for yourself can feel impossible. But here’s the truth: waiting until life slows down means you might be waiting forever. This course is designed to fit into your schedule, with short, focused modules and the flexibility to work at your own pace. Whether you dedicate a little time each week or dive in intensively, you’ll come out with the tools to save countless hours in the future. Think of it as an investment in reclaiming your time.​
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“I don’t know if I’m ready to invest in myself.”
If you’re not ready to invest in yourself, who will? Growth doesn’t happen by accident - it happens when you decide to prioritise your goals. This course is more than just an investment in learning - it’s a step towards believing in your potential and creating a career that reflects the value of your art.
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“I’m overwhelmed by everything I need to do.”
I know that feeling all too well. That’s why this course is designed to simplify the process. You’ll stop guessing and start following a clear, step-by-step roadmap that breaks everything down into manageable tasks. By the end, you’ll feel more focused, less overwhelmed, and confident in what to do next.
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"I've tried courses before, and they didn't work."​​
I get it - many courses feel generic. This one is different. It’s built by an artist for artists, with strategies I’ve tested myself to grow my career. It’s step-by-step, actionable, and tailored to the unique challenges artists face.​​
“It’s not the right time for me.”
There’s never a perfect time to start. This course is designed to fit your schedule so you can implement strategies at your own pace, whether that’s now or later. Waiting only delays the progress you could be making today.
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“I’m not a beginner, so I don’t need this.”
This course isn’t just for beginners. It’s for any artist looking to refine their approach, connect with their audience, and create consistent opportunities. Whether you’re just starting out or established, this course helps you break through barriers and take your career to the next level.
“It’s too early in my career to focus on this.”
Starting early is actually the best time to build a solid foundation. You’ll save yourself from years of trial and error by getting clarity on your goals, audience, and strategy now.
“I don’t have much work to sell yet.”
That’s okay! This course prepares you to grow your audience and visibility so you’re ready when the time comes to sell.
“I’m afraid I’ll fail.”
It’s natural to feel that way, but failure isn’t trying something new - it’s staying stuck in the same place. This course breaks everything into clear, actionable steps so you never feel overwhelmed. Plus, you’ll have lifetime access to revisit the materials anytime you need a refresher. The only way to truly fail is by not taking action at all.
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"Who is this course for?"
It’s designed for professional, semi-professional, and emerging artists who want to grow their visibility, connect with the right audience, and create a thriving art career.
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"Do I need a big Instagram following?"
Not at all! This course focuses on meaningful engagement and attracting the right audience - people who connect with your work and are ready to support you.
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"How much time will I need?"
The course is self-paced. If you dedicate 2-3 hours a week, you can complete the core modules in about 3-6 weeks. Or, dive into it intensively over a week - it’s up to you!
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"Is this just for selling online?"
No! The strategies apply whether you want to sell online or off, build relationships with galleries, secure commissions, or grow a collector base.
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"I’m not tech-savvy - can I still follow the course?"
Absolutely! The course includes step-by-step guidance and user-friendly tools to make everything simple, even if tech isn’t your thing.
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"What if I don’t see results immediately?"
Building visibility takes time, but this course gives you a proven roadmap for consistent progress. Stick with it, and the results will come.
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"Do I need expensive tools or software?"
No! You can implement everything with free or low-cost tools like Canva and Mailchimp.
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"What’s your refund policy?"
I offer a 7-day money-back guarantee. If the course isn’t right for you, let me know within 7 days, and I’ll issue a full refund - no questions asked.
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"How long will I have access?"
You’ll have lifetime access to the course, including any future updates.
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"Can I revisit the materials after I finish?"
Yes! The videos, worksheets, and resources are yours to revisit anytime.
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"Is this a live course or pre-recorded? Will I have direct access to you?"
This is a pre-recorded course, so you can go through it at your own pace. While it doesn’t include live sessions, you’ll have access to two recorded Q&A sessions where I’ll answer your submitted questions.
What's standing between you and the career you want?
Is it a lack of clarity about your goals? Struggling to connect with the right audience? Feeling stuck because you’re working hard but still not seeing results? Whatever the challenge, it’s time to get unstuck.
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I know how overwhelming it can feel when you’re pouring your energy into your art but aren’t seeing the results you want. You’re working hard, but without a clear plan, it’s easy to feel stuck - unsure of what’s holding you back or how to move forward. I’ve been there, wondering if I’d ever find the right way to connect with people who might truly value my work. But here’s what I’ve learned: success doesn’t happen by chance - it happens by design.
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Imagine what’s possible when you finally have a strategy tailored to your goals. Picture having complete clarity on where you want your art career to go, and a step-by-step plan to get there. Think about the confidence you’ll feel knowing how to communicate your message, reach the right audience, and create opportunities that align with your vision - whether that’s sales, gallery representation, commissions, or collaborations.
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You’ve come this far because you’re talented, dedicated, and driven. But the truth is, talent alone isn’t enough to build a thriving career. You need the right tools and a roadmap to turn your passion into progress. The Strategy Reset is about more than just growing your visibility - it’s about building a career that feels intentional, sustainable, and aligned with your artistic vision.
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So, here’s my invitation: take this step. Invest in your future and give yourself the tools to grow your career with purpose. I’ve been where you are, and I know how transformative a clear strategy can be. Let me show you how to create a plan that works, so you can focus on what you love most: making art that matters. The world needs your voice - let’s make sure they hear it.
Karen X
​Have questions?​​ ​Reach out by email, or send an Instagram DM:
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EMAIL:
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IG:
@golarg.e​