Tired of posting on Instagram and getting zero results?
Discover how to turn the platform into a powerful tool for selling art, building your brand, and connecting with the right audience - even if you struggle with social media.
You pour your heart into your art, but when it comes to Instagram, it feels like you're shouting into the void. You’ve tried everything - posting consistently, using hashtags, following the latest trends - but no matter what, your posts don’t seem to reach the right people. Your followers may appreciate your art, but they’re not turning into buyers. Is Instagram even worth the effort?
You’re spending hours each week, but for what? Instead of real engagement you’re getting likes from fellow artists and a handful of comments that lead nowhere. The endless cycle of trying to keep up while feeling like you're falling behind is exhausting. Is it even possible to build a thriving art career online?
What if you didn’t have to chase likes or stress about follower count? Imagine your content was attracting real buyers, galleries, and opportunities. Imagine you had a clear strategy that’s aligned with your goals. It’s time to stop spinning your wheels and start seeing Instagram as the powerful tool it can be for your art business.
Tried every Instagram 'Hack' out there?
You’ve probably seen all the advice: post every day, use 30 hashtags, follow and engage with hundreds of accounts, join Instagram pods, or spend money on ads. Maybe you’ve even tried some of these strategies, hoping they’d finally unlock the key to more followers, engagement, and sales. But despite your best efforts, those 'hacks' haven’t led to the breakthrough you were expecting. It feels like you’re always chasing trends, and no matter what you try, the needle doesn’t seem to move in a meaningful way.
Why those tactics aren’t enough
The problem isn’t that these tactics are completely wrong - it’s that they’re often used without a real strategy behind them. Posting every day won’t help if you’re not connecting with the right audience. Hashtags can boost visibility, but without the right messaging, those extra views won’t convert into real interest. And let’s be honest, engaging with random accounts just to get a like or follow back? That’s not going to attract serious buyers or collaborators. These common approaches might give you a short-term boost, but they’re not designed to create lasting results or help you build a sustainable art business.
There’s a better way to use Instagram
What if, instead of relying on quick fixes or chasing the latest trends, you had a clear strategy built around your unique goals as an artist? Imagine knowing exactly what kind of content to create, how to present your work in a way that resonates with collectors and curators, and how to build an audience that genuinely values what you do. Instagram isn’t just about algorithms and hashtags - it’s about connection. And once you learn how to use the platform in a way that aligns with your artistic vision and career goals, everything changes.
Imagine what's possible when Instagram starts working for you
Picture this: You open Instagram and, instead of feeling overwhelmed or frustrated, you’re excited to share your latest post. Each time you hit ‘publish,’ you know you’re speaking directly to an audience that genuinely appreciates your work - an audience filled with potential buyers, galleries, and collaborators. Your follower count may not skyrocket overnight, but the engagement you do get is meaningful. People are commenting thoughtfully, reaching out about purchasing your art, or inviting you to exciting opportunities. Instagram no longer feels like a chore, but a powerful extension of your creative process.
Watch your art career grow
As your presence on Instagram starts to grow strategically, so does your art career. You’re no longer scrambling to get your work noticed - your ideal audience is finding you. Whether it's someone commissioning a piece, purchasing a print, or a gallery approaching you for an exhibition, you’ve built an online space that reflects your true artistic voice. With every new connection, you feel more confident in your ability to manage the business side of your art while staying true to your creative vision. Sales are coming in more consistently, and you’re finally seeing the financial results that match the effort and passion you put into your work.
A future full of opportunities
Now imagine what this success opens up for you. Instead of wondering where your next sale is coming from, you’re thinking about which exciting project you want to take on next. Instagram has become more than just a social media platform - it’s a launchpad. You have the freedom to focus on what you love most: creating. The stress of feeling invisible online is behind you, and now, every post is a step toward building the art career you’ve always envisioned.
Hi! I’m Karen, an artist based in Suffolk in the UK, living with my husband and our mischief-making cat Boo. When I’m not in the art studio I work as a visibility strategist for ambitious artists who want to get ahead, and my mission is simple: I’m here to simplify the sh*t out of growing your art career.
Since becoming a professional artist in 2021, I’ve managed to grow a truly engaged social media following that has opened doors I couldn’t have imagined. From gallery collaborations and magazine features to radio and podcast interviews, my online presence has been the key to endless opportunities.
Rewind a few years though, and things looked very different. When I first started out, I had no clue who my audience was, and as a result, every post I made on Instagram felt like I was shouting into a sea of anonymous faces. There was no connection, no engagement, and definitely no sales. It was frustrating, disheartening, and made me question whether Instagram could ever work for me as an artist. But once I cracked the code on who my audience was and how to communicate with them, everything changed. That moment turned out to be the catalyst for everything that’s happened since - to the point where, this year, I’ve finally been able to go full-time as an artist.
Hi!
Through my art, I aim to inspire people to break free from societal constraints and live freer, more fulfilled lives. And with my business Go Large I want to do the same for you. I’m here to show you how to use the tools that have transformed my own career so you can create the art career of your dreams. I’ve been where you are - confused, frustrated, and wondering if you’ll ever get noticed. But trust me, with the right strategy, Instagram can become a powerful engine that propels you forward. I’m living proof of that, and now I’m here to help you do the same.
So what makes The Art of Instagram different?
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This masterclass is built specifically for artists, by an artist who’s been exactly where you are. I know first-hand the unique challenges you face when trying to build a following that actually translates into sales and opportunities, not just likes.
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Unlike generic social media advice, The Art of Instagram isn’t about chasing trends or spending all your time glued to your phone - it’s about building a sustainable, strategic presence that supports your art career long-term.
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I didn’t just stumble into Instagram success by accident. I’ve spent years figuring out what works and what doesn’t, refining my approach through trial and error, and ultimately building a truly engaged following.
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Everything I teach in this masterclass comes from my own experience as a professional artist, who’s used Instagram to connect with galleries, sell artwork, and secure incredible opportunities - including features in magazines, radio, and podcasts. My strategies are tried and tested, and they’re designed with artists in mind - not influencers or marketers.
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I don’t believe in overcomplicating things or throwing endless tactics at you. This masterclass is focused on giving you a clear, actionable plan that’s easy to implement, even if you’re busy creating. Plus, I’m not just handing over a bunch of theory - I’m giving you the exact tools and insights that have powered my own art career.
In just 36 minutes, you'll be guided through a step by step roadmap that takes the guesswork out of Instagram, and empowers you to use it as a strategic tool that aligns with your artistic goals
Setting clear goals and strategy:
The foundation of any successful Instagram presence is having a clear vision. You’ll learn how to define your Instagram goals and align them with your broader artistic and business objectives, so every post you make has purpose and direction. By focusing on what truly matters, you’ll avoid getting caught up in tactics that don’t serve your career.
Attracting your ideal audience:
Without the right audience, even the best content can fall flat. In this masterclass, you’ll learn the importance of understanding who your ideal followers are and how to attract them to your account. Whether you’re targeting buyers, galleries, or collaborators, you’ll discover how to tailor your content and engagement to draw in the right people who resonate with your art.
Content that works with the algorithm:
You’ll learn how to create content that not only captures your ideal audience's attention but also plays to Instagram’s algorithm. I’ll show you the types of posts that are most likely to get pushed out to a broader audience, increasing your reach and visibility without compromising your artistic voice. By understanding how the algorithm works, you’ll be able to create posts that maintain engagement and drive growth.
Engagement and analytics:
Finally, you’ll uncover the power of Instagram’s analytics tools and learn how to interpret key metrics to refine your strategy. I’ll show you how to use data to better understand what’s working and where there’s room for improvement, enabling you to make smarter decisions and build stronger engagement with your audience. You’ll learn how to track engagement, measure your progress, and make adjustments that keep your account growing.
Want some extras? You'll also get:
Instagram Post Checklist
With this checklist in hand, you’ll know exactly what elements each of your Instagram posts needs to stand out and succeed.
With practical tips to keep the algorithm and your audience happy, this checklist will help you optimise your posts for maximum visibility and engagement on Instagram.
Instagram Stories Prompts
Instagram Stories are a powerful way to connect with your audience on a deeper level—and with these prompts, you’ll never run out of ideas for what to share.
18 creative prompts that you can use with the Question, Poll and Slider stickers to boost engagement and make your Stories more dynamic.
Weekly Posting Planner
Consistency is key to Instagram success, but planning your content can feel overwhelming. Map out your content in advance with the Weekly Posting Planner so you can stay on track and post with purpose.
This simple yet effective document helps you plan ahead to create a balanced mix of content, avoiding the last-minute scramble of trying to think of what to post.
Recommended Tools
Take the guesswork out of finding the right apps and tools to support your Instagram efforts. This curated list includes my personal favorites that make managing your account a breeze.
With recommendations for editing visuals, scheduling posts, analysing performance and enhancing your overall social media strategy, this list gives you everything you need to simplify your process so you can spend more time creating and less time stressing about social media.
If you’re ready to take your Instagram strategy to the next level and are serious about building a thriving art career, then The Art of Instagram Premium is for you. In addition to everything included in the Standard package - the full Art of Instagram masterclass and all four bonuses - you’ll also get two exclusive premium extras designed to not only help you grow your following but turn that audience into buyers.
With The Art of Instagram Premium, you’ll have access to strategies for converting engagement into sales and for building relationships that lead to long-term success. This package is perfect for artists who are ready to push their careers forward and want the extra edge to make it happen.
The Art of Conversion
Turn your followers into buyers
Growing an engaged following is just the start. This 18 minute mini masterclass is laser-focused on teaching you how to convert that engagement into sales. It's one thing to get people to like your posts, but how do you turn that interest into a purchase?
In this masterclass you'll learn how to:
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Guide your Instagram followers towards joining your email list, where you can nurture relationships and increase conversions. I’ll show you how to create compelling reasons for your audience to sign up.
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Identify and engage with your most interested followers - the ones who are most likely to buy. You’ll discover how to recognise these key supporters and strengthen the connection with them.
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Explore proven strategies for encouraging your audience to take action, whether it’s through limited-time offers, early access to your work, or other powerful incentives that inspire them to make a purchase
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Use your email list as a tool for deepening relationships, keeping your warmest followers engaged, and guiding them toward purchasing your work. I'll cover techniques for building trust and maintaining interest over time.
The Instagram
Engagement Workbook
Build stronger connections with your audience
The Instagram Engagement Workbook is your go-to resource for deepening relationships with your followers. Packed with actionable exercises and insights, this workbook will help you refine your content, boost engagement, and create a loyal community around your art.
In this workbook you'll:
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Take a deep dive into understanding the message behind your work and the audience it will appeal to. Through this you'll start to understand what types of content resonate most with your audience and how to create posts that spark meaningful interaction.
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Test out strategies for boosting engagement, keeping your followers actively involved with your content, and turning casual viewers into dedicated fans who support your art.
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Learn how to track and analyse your engagement to understand what's working and what isn't. You'll discover how to use these insights to continuously improve your Instagram strategy, ensuring long-term success and growth.
+ VIP add on
£197
Want to really supercharge your Instagram strategy? With the VIP add-on, you'll get an exclusive 1-hour 1:1 mentoring session with me, where we'll dive deep into your unique visibility strategy.
Together, we'll apply the insights from the masterclass to your specific goals and challenges, ensuring you're set up for success.
My mentoring sessions are usually priced at £250 per hour, but during this launch, you can grab this incredible opportunity for just £197. This is your chance to get tailored advice and transform your Instagram presence at a fraction of the usual cost!
Just select the VIP add on at the checkout when buying either The Art of Instagram or The Art of Instagram Premium.
And did I mention it's risk-free?
The Art of Instagram and The Art of Instagram Premium come with a 100% money-back guarantee
If for any reason you’re not completely satisfied with your purchase, I offer a 7-day, no-questions-asked refund policy. Simply reach out within 7 days of your purchase, and you’ll be refunded in full.
*But don’t be that person who joins, downloads all the material, watches every video, and then asks for their money back. I can see that on the course platform, and it’s just bad karma.
QUESTIONS
Who is The Art of Instagram for?
It's designed for artists who want to use Instagram to achieve specific goals, whether that's to sell their work, attract galleries, or increase their visibility in order to open up opportunities. Whether you're just starting out or you’ve been on Instagram for a while, The Art of Instagram will help you develop a tailored strategy to meet your career goals.
What if I’m not very tech-savvy?
No worries! What you'll learn in The Art of Instagram won't require you to do anything advanced technically. And accessing the content is as simple as creating a password and jumping in!
How much time will it take to complete?
The core masterclass is 36 minutes long, with additional time to review the bonuses. You can complete everything at your own pace, but most artists will be able to finish the content in a weekend and start implementing the strategies right away.
Will this work if I already have a following on Instagram?
Absolutely! If you have a following but struggle to convert that into sales or meaningful engagement, this masterclass will teach you how to refine your strategy and start seeing results. It’s perfect for artists looking to take their Instagram presence to the next level.
What if I’m not good at selling?
You don’t need to be a sales expert to make this work. The masterclass is designed to show you how to naturally build relationships and create engagement that leads to sales without feeling pushy or salesy.
What if I’ve already tried other Instagram masterclasses?
The Art of Instagram isn’t like the generic Instagram advice you’ll find out there. It’s built specifically for artists, based on real-world experience and proven strategies that I’ve personally used to grow my own career. It’s not about chasing trends - it’s about creating a lasting, effective strategy.
How long will I have access to the content?
You’ll have lifetime access to the masterclass and all the materials and any future updates. You can revisit the content any time and work through it at your own pace.
What’s included in the Premium package??
The Premium package includes everything in the Standard version, plus two exclusive bonuses: The Art of Conversion Mini Masterclass and the Instagram Engagement Workbook. These tools will help you convert your followers into buyers and build stronger connections with your audience.
Is there a refund policy?
Yes! I offer a 7-day, no-questions-asked refund policy. If you feel The Art of Instagram isn’t right for you, just reach out within 7 days of your purchase, and I’ll issue a full refund.
How will I know if The Art of Instagram is right for me?
If you’re an artist who feels stuck or frustrated with Instagram, and you’re looking for a clear, step-by-step strategy to grow your audience, increase engagement, and make sales, then The Art of Instagram is a perfect fit. It’s designed to give you real, actionable results without the overwhelm.
Still unsure if The Art of Instagram is right for you? Let's tackle some key concerns...
“I’ve tried everything on Instagram, and nothing seems to work.”
I hear you. Instagram can feel like an uphill battle when you’re doing everything 'right' but still not seeing the results you want. The truth is, most common advice out there isn’t tailored for artists trying to attract the right audience for their work. The Art of Instagram is designed specifically for artists like you, with strategies that are practical, actionable, and proven to work. This isn’t about chasing trends or wasting time - it’s about creating a strategy that aligns with your goals and finally seeing results.
“I don’t have time to spend hours on social media.”
You shouldn’t have to spend all day on Instagram to make it work for you. The Art of Instagram is all about working smarter, not harder. I’ll show you how to focus your efforts on the tasks that actually matter, so you can spend more time creating art and less time stressing about social media. Plus, with tools like the Weekly Post Planner, you’ll be able to schedule and plan your content efficiently, freeing up your time.
“I’m not good at selling, and I don’t want to come off as pushy.”
Good news: you don’t need to be a salesperson to make Instagram work for you. In fact, The Art of Instagram isn’t about hard selling at all. It’s about building genuine connections with your audience, nurturing those relationships, and providing value in a way that feels authentic to you. By focusing on engagement and connection, you’ll naturally build trust, which leads to sales - without feeling salesy or uncomfortable.
“I’ve already tried other Instagram courses—how is this different?”
Most Instagram courses are one-size-fits-all, but The Art of Instagram is specifically for artists. I’ve been in your shoes, trying to figure out how to navigate social media while building a meaningful art career. Everything I teach comes from my own experience as an artist who’s used Instagram to grow a full-time career. You’re not getting generic advice - you’re getting targeted strategies that have been tried, tested, and proven to work in the art world.
“What if I invest in this and it doesn’t work for me?”
I understand it can be nerve-wracking to invest in something new. That’s why I offer a 7-day satisfaction guarantee. If you access the content and don’t feel it’s a fit for you, just let me know within 7 days, and I’ll refund your investment, no questions asked. You’ve got nothing to lose and everything to gain by giving it a try.
It's time to take control
of your art career
I know first-hand how frustrating it can feel when you’re putting your work out there but nothing seems to happen. You’re creating incredible art, but it feels like it’s stuck in the shadows, unseen by the people who would truly appreciate and buy it. I’ve been there, and I remember how it felt to wonder if I’d ever crack the code on Instagram - or whether I was just wasting my time. But here’s the thing: I didn’t give up, and neither should you.
Imagine what’s possible if you stop spinning your wheels and finally put a strategy in place that works. Imagine the confidence you’ll feel knowing exactly who your audience is, what they want to see, and how to reach them. Imagine the excitement of seeing your posts not only get noticed but actually convert into real opportunities - sales, commissions, gallery invites, and collaborations. This is all possible when you have the right plan in place.
You’ve come this far in your art career because you’re passionate, talented, and driven. Don’t let uncertainty with social media hold you back from reaching your full potential. You deserve to have your work seen, celebrated, and bought by the right people. You’ve got everything it takes to succeed - you just need the right tools and strategy to get there. The Art of Instagram will show you how.
So, here’s my invitation to you: take this step. Invest in yourself and your art career. I’ve been where you are, and I’ve seen how powerful Instagram can be when used the right way. Let me help you make Instagram work for you, so you can focus on what you love most: creating. The world needs your art, and The Art of Instagram is your guide to making sure they see it.
Karen X
Have questions? Reach out by email, or send an Instagram DM:
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